Speaking of? Social Venues with Nic Adler of The Roxy [TCTV]

We read a lot of news about amazing companies when they receive financing, have a change in leadership or launch new products, but we rarely get a glimpse into the companies and people that use those products and tools in incredibly meaningful ways. This week's Speaking Of... is with Roxy owner Nic Alder, son of Lou Adler who's famous for producing bands/acts such as Cheech and Chong, The Mamas and the Papas and�films such as Up In Smoke and The Rocky Horror Picture Show. Lou Adler is also the creator of the Roxy nightclub that Nic now runs and operates. The Roxy is a 37 year old international brand that was born the same year as Nic and has been the destination for legendary bands through the decades. Nic grew up around musical legends such as Bob Marley, Guns and Roses, etc. and when he took over the club, he had a very different vision for how it should operate. Lou ran a very successful club using traditional promotional tools, but the club was eventually displaced by bigger and hotter venues in different parts of Hollywood and deeply impacted by the move of consumers searching for how to spend their time using Internet tools and ditching old media.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/WizKGEm5VdA/

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