Forget topping Google?s sponsored ads, second position gets more attention

With Google changing the way websites advertise on the web, many companies have galvanised their businesses by investing significant amounts of money into Google’s Adwords platform to rank above their competitors and turn clicks into conversions. However, a new study by Internet research firm Miratech suggests advertisers should not focus on out-bidding their competitors to [...]

Source: http://feedproxy.google.com/~r/TheNextWeb/~3/JDDC_qIj_S4/

Technology Business Technology Blog Technology and Society